our vision
LYV.on is not just a brand; it's a movement. Crafted by women for women, we envision a world where sustainable wellness and fashion coexist harmoniously. Our core belief is that a sustained life begins with self-care, allowing us to authentically contribute to the well-being of others. At LYV.on, self-care takes center stage, transforming us into a thriving community dedicated to wellness and offering sustainable products that align with our vision. Join us on this journey where we redefine the intersection of self-love, community, and conscious living.
our mission
At LYV.on, our mission is to inspire and empower women to embrace self-care as a fundamental priority. We create a nurturing space of comfort, ease, and relaxation, offering products that not only feel good but also promote skin health and environmental well-being.
We pride ourselves on providing "no fuss" products, designed for easy care and wear. Our commitment is to guarantee an immediate sense of relaxation when using or wearing our products. Join us on our journey to make self-care a seamless and essential part of every woman's life.
Our Team
Maria LyVonne
Maria LyVonne
founder
founder
-
FounderMaria LyVonne, a stylist and self-care advocate based in Chicago, effortlessly balances her roles as a mom, wife, career woman, and entrepreneur while maintaining a fashionable style.
Her commitment to self-care arose from a fibromyalgia diagnosis, revealing stress as a trigger. In response, Maria explored various stress-relief methods and founded LYV.on with a fresh perspective on life.
LYV.on's ethos revolves around starting from within, prioritizing self-care and self-love. Maria believes that feeling good on the inside reflects in our appearance, enabling us to positively impact others.
On a mission to transform the fashion industry, Maria draws on two decades of experience. Driven by her passion for self-care, she aspires to lead an economically, socially, and environmentally responsible company, challenging industry norms.
Originally from Germany, Maria LyVonne brings her unique style to Chicago, where she skillfully combines different prints and fabrications for admired outfits. Beyond her stylistic talents, she dedicates herself to being a positive force for change in the fashion industry. After spending over 18 years in retail fashion, she recognized the industry's adverse effects on the environment and decided to proactively address these issues. Maria's vision is to create a platform where all women feel represented and empowered, fostering a community that uplifts each other.
Ashley Bassett-Parkins
Ashley Bassett-Parkins
co-founder
co-founder
-
Co-Founder
Ashley Bassett-Parkins, the quintessential Cali girl, hails from Southern California and currently calls Seal Beach home. Her primary roles in life are that of a dedicated wife and mother, juggling the joys and challenges of parenthood with her husband. Describing herself as a "professional juggler," Ashley is the proud parent of a vibrant son who adds boundless energy to their lives.
With over a decade of experience in the fashion industry, Ashley's mantra is centered around making others feel their most beautiful and authentic selves. Whether through fashion, beauty, or art, she is passionate about showcasing what inspires us all. More importantly, Ashley is committed to bringing women together, celebrating differences, and uncovering the commonalities that connect us all.
When presented with the opportunity to be Maria's business partner for LYV-ON, Ashley didn't hesitate to say yes. Her belief in LYV-ON's vision and mission, aligned with her dedication to empowering women, fueled her enthusiasm for the partnership.