our vision
At LYV.on, we envision a world where women embrace self-care as the foundation for sustainable wellness, personal growth, and intentional living. Through coaching, empowering practices, and thoughtfully designed products, we strive to inspire women to prioritize their well-being, cultivate balance, and build lives that radiate confidence, purpose, and harmony. Together, we create a community where self-care isn’t just a choice—it’s a way of life.
our mission
At LYV.on, our mission is to empower women to reclaim their time, prioritize self-care, and nurture sustainable wellness through personalized coaching, transformative practices, and intentional routines. We are committed to creating a supportive community and offering tools that inspire balance, confidence, and fulfillment—helping women thrive in every area of their lives.
Our Team
Maria LyVonne
Maria LyVonne
founder
founder
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FounderMaria LyVonne, a stylist and self-care advocate based in Chicago, effortlessly balances her roles as a mom, wife, career woman, and entrepreneur while maintaining a fashionable style.
Her commitment to self-care arose from a fibromyalgia diagnosis, revealing stress as a trigger. In response, Maria explored various stress-relief methods and founded LYV.on with a fresh perspective on life.
LYV.on's ethos revolves around starting from within, prioritizing self-care and self-love. Maria believes that feeling good on the inside reflects in our appearance, enabling us to positively impact others.
On a mission to transform the fashion industry, Maria draws on two decades of experience. Driven by her passion for self-care, she aspires to lead an economically, socially, and environmentally responsible company, challenging industry norms.
Originally from Germany, Maria LyVonne brings her unique style to Chicago, where she skillfully combines different prints and fabrications for admired outfits. Beyond her stylistic talents, she dedicates herself to being a positive force for change in the fashion industry. After spending over 18 years in retail fashion, she recognized the industry's adverse effects on the environment and decided to proactively address these issues. Maria's vision is to create a platform where all women feel represented and empowered, fostering a community that uplifts each other.
Ashley Bassett-Parkins
Ashley Bassett-Parkins
co-founder
co-founder
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Co-Founder
Ashley Bassett-Parkins, the quintessential Cali girl, hails from Southern California and currently calls Seal Beach home. Her primary roles in life are that of a dedicated wife and mother, juggling the joys and challenges of parenthood with her husband. Describing herself as a "professional juggler," Ashley is the proud parent of a vibrant son who adds boundless energy to their lives.
With over a decade of experience in the fashion industry, Ashley's mantra is centered around making others feel their most beautiful and authentic selves. Whether through fashion, beauty, or art, she is passionate about showcasing what inspires us all. More importantly, Ashley is committed to bringing women together, celebrating differences, and uncovering the commonalities that connect us all.
When presented with the opportunity to be Maria's business partner for LYV-ON, Ashley didn't hesitate to say yes. Her belief in LYV-ON's vision and mission, aligned with her dedication to empowering women, fueled her enthusiasm for the partnership.